"Bendi" underwent a rebranding to the comfy wear brand "Bendito Pijama". In addition to adapting to a bolder and more modern font for social media readability, the main issue was during the sales process: people loved the clothes because they were stylish and comfortable, but they would back out upon reading "pijama" (pajama) on the label.
We needed to bid farewell to the old brand, say "see you later" to the little sheep, and welcome this new design that accompanied a fresh start for this beloved brand.
2D Animation
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